Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
Lire la suiteHelps marketing decision makers in allocating their budget to diverse communication channels and different business units ...
Lire la suiteBig Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, ...
Lire la suiteLooks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing ...
Lire la suiteChapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
Lire la suiteProvides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
Lire la suiteBrings together all the latest methodologies, tools and techniques related to the Internet of Things and Artificial Intelligence ...
Lire la suiteAims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
Lire la suiteSheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...
Lire la suiteFocuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. ...
Lire la suitePresents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. ...
Lire la suiteExamines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
Lire la suiteA practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...
Lire la suiteProvides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...
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